Founder · Misé

I spent 17 years behind the bar. Now I'm building the system bars run on.

I'm Blake Bovaird, founder of Misé, a beverage operations platform for cocktail bars. It covers recipes, pour cost, inventory, prep and training in one place, and it comes from the work I do every night in New Orleans.

Portrait of Blake Bovaird
Founder · New Orleans, LA
17+Years in hospitality
3Michelin-recognized rooms
NOLAWhere it's built & tested
BetaLive with working bars
The product

Misé: the back-of-house brain for a cocktail program.

Most bars run on a mix of spreadsheets, notebooks and memory. Misé replaces that with one tool that knows your recipes, your costs and your team, and works on a phone behind the bar.

Costing

Recipe builder with live pour cost

Build a spec and watch cost and margin update as you adjust a pour, so pricing decisions happen on the page rather than after the month closes.

Inventory

Cellar ingredient database

Every spirit, modifier and ingredient with real cost data, so recipes pull from a single source of truth.

Production

Prep Lab

Batches, syrups and house ingredients with their own specs and yields, built to be edited from a phone in the middle of a shift.

Team

Training & reference

Specs, glassware, conversions and study material in one place, so new hires get up to speed without a binder.

Programs

Spirits, wine & more

Structured categories for the whole beverage program, including wine with its own sub-filtering.

Workflow

Role-based approval

Shared workspaces for a bar team, with approvals that keep the book of record clean while everyone contributes.

Now onboarding founding bars in New Orleans.

If you run a cocktail program and want to see Misé with your own menu loaded, I'd like to show you in person.

Get in touch
Why I built it

The tool I kept wishing I had.

I've run bars, opened bars and trained the people who work them, from a Columbus steakhouse to Michelin-recognized rooms in Orlando. Every program had the same gaps: costing that lived in someone's head, specs scattered across notebooks and group chats, and new bartenders learning from whoever had time that night.

Misé is my answer to that. I'm the founder and product lead: I design it from the operator's side, test it on real service, and direct how it gets built, with AI-assisted development. I'm still behind a bar in New Orleans several nights a week, which is why it keeps solving real problems.

Experience

The bar side of the story.

Seventeen years of programs, openings and high-volume service, most of it in fine-dining and Michelin-recognized rooms.

Feb 2026 – Present

Founder

Misé · New Orleans, LA

Designing, testing and launching a beverage operations platform for cocktail bars, now in beta and being introduced to New Orleans bar programs.

Sep 2026 – Present

Bartender

Bouligny Tavern · New Orleans, LA

Bar service at a New Orleans tavern.

Sep 2026 – Present

Server

Cure · New Orleans, LA

Floor service at a craft cocktail bar.

Aug 2026 – Present

Bartender

Procida · New Orleans, LA

Bar service at an Italian restaurant.

Jul 2026 – Present

Bartender

Peychaud's · French Quarter, New Orleans

Craft cocktail service at a French Quarter cocktail bar.

Sep 2025 – Jun 2026

Bartender

Kaya · Orlando, FL · Michelin Green Star

Built Filipino-rooted cocktail programming with seasonal ingredients, led a mezcal pop-up with Ilegal Mezcal, and managed inventory and vendor relationships.

Jan – Jun 2026

Bartender

June · Orlando, FL · Michelin Recommended

Polished, guest-forward service aligned with a refined dining program.

Nov 2024 – Nov 2025

Bar Manager

The Wildflower · Orlando, FL

Built the bar from the ground up: inventory systems, vendor relationships and a rotating seasonal cocktail menu. Also designed and launched the venue's website.

Jan 2023 – Oct 2024

Lead Bartender

Moderne · Orlando, FL

Launched 27 Asian-inspired cocktails matched to the concept, mentored staff and partnered with local purveyors.

May 2022 – Nov 2024

Bartender

Kabooki Sushi · Orlando, FL · Michelin-Recognized

Seasonal cocktails written to complement a tasting menu.

Jun 2020 – Jul 2022

Bartender

The Osprey · Orlando, FL · James Beard–Nominated

Cocktail pairings developed with the kitchen, and consistent service through peak hours.

Nov 2017 – Jun 2020

Lead Bartender

Broken Cage / The Stubborn Mule · Orlando, FL

Directed bar operations, introduced rotating cocktail menus and trained staff for consistency.

Aug 2012 – Nov 2016

Bar Manager

Mabella's Italian Steakhouse / The Loft · Columbus, GA

Ran bar operations and seasonal beverage programs, with responsibility for staffing, P&L and inventory controls in a high-volume room.

Full Stack Web DevelopmentCertificate, University of Central Florida
ServSafe AlcoholCertified
U.S. Bartenders' GuildMember
Contact

Let's talk about your bar.

Whether you run a cocktail program and want to see Misé, or you're building something in hospitality tech, I'd like to hear from you.